The Tennessee Volunteers kept an eye on them throughout the season, and this continued into the bowl game. The Vols reported that their bowl game was the most-watched outside of the New Year’s Six games, a strong indicator of a program on the rise. It was the fifth-most viewed game in head coach Josh Heupel’s tenure, indicating the excitement surrounding true freshman quarterback Nico Iamaleava. 
“The true freshman quarterback’s first career start drew 2.2 million more viewers than the Fiesta Bowl featuring Oregon versus Liberty (4.6 million) in the same time slot on New Year’s Day.It is the Vols’ third consecutive bowl game with more than 5.5 million viewers. Tennessee’s 2021 Music City Bowl victory over Purdue drew 5.6 million viewers, while the 2022 Orange Bowl victory over Clemson drew 8.6 million on ESPN.Four of the Vols’ games in the 2023 season drew over five million viewers, including games against Florida (5.3 million), Alabama (8.0 million), and Georgia (5.7 million). Since Heupel’s first season in 2021, ten UT games have drawn more than five million viewers.” – Tennessee At
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